top of page
Search

Is It a Buyer’s Market in Chicago, Milwaukee or Minneapolis?

1 day ago
3 min read
Aerial view of homes in a leafy American neighborhood.

National headlines say buyers have leverage. The listings near your actual house may tell a different story.

By Mark Velicer | Mortgage Loan Officer, Loan Factory

The United States may be moving toward a buyer-friendlier housing market, but I would not tell a buyer in Chicago or Milwaukee to negotiate as though the entire country were one market. Your leverage depends on the homes competing with the one you want—not on a national headline.

The difference is visible in September 2026 listing data. Realtor.com reports that active inventory was down in the Chicago metro, moderately higher in Milwaukee and sharply higher in Minneapolis–St. Paul. Those are three different starting points for a negotiation.

Chicago: don't confuse slower national demand with plentiful local options

Realtor.com's September report shows Chicago–Naperville–Elgin active listings down 5.3% from a year earlier, while the median listing price was up 4.6%. This is listing-market data, not a statement that every home is selling above asking.

The practical point: a well-priced property in a neighborhood with few substitutes can still attract attention. If you need a specific school commute, building type or home size, your personal inventory may be even narrower than the metro-wide figure suggests. Don't let an appealing national concession statistic make you miss a home that genuinely fits.

Milwaukee: more listings don't automatically mean easy deals

The same September Realtor.com data show 9.9% more active listings in Milwaukee–Waukesha than a year earlier. That gives buyers more possibilities to inspect and compare. Yet local supply and demand still differ sharply by price point and neighborhood.

The question I would ask your agent is not simply “How many listings are there?” It's “How many comparable homes in this area have been sitting unsold, reducing prices or returning to market?” Those are more immediate negotiation signals than metro inventory alone.

Minneapolis: more choice makes comparison more powerful

Minneapolis–St. Paul–Bloomington had 31.2% more active listings year over year in September, according to Realtor.com. That doesn't prove any individual seller is desperate. It does mean a buyer can more credibly compare alternatives before agreeing to a price or accepting a property condition.

If several similar homes are available, you may be able to negotiate repairs or a seller contribution rather than compete solely on price. If your target home is unusually attractive, the competitive dynamics can still be different.

How to tell whether your target home is negotiable

Look at three signals together: the home's days on market relative to nearby comparable homes; whether the asking price has changed; and whether genuinely similar properties are still available. Ask your agent for recent closed sales and actual concessions, not only list prices.

Then bring the financing into the conversation. A seller credit toward eligible closing expenses may be more useful than a small price cut if you need to preserve cash. But the permitted use and amount depend on the mortgage program.

My October mortgage-rate update discusses whether today's financing works for your budget. This article answers a different question: once the budget works, how much bargaining power do you really have for this particular home?

The bottom line: use national trends as context, but make the offer with local evidence.

Let’s talk through your situation

If you're comparing homes in Illinois, Wisconsin or Minnesota, I can help work through the financing side of different prices and permitted seller concessions. While I’ve tried to make the important factors clear here, the right answer often depends on your particular situation. Sometimes a conversation is simply easier. Contact me to arrange a free, no-obligation conversation.

ABOUT THE AUTHOR

Mark Velicer is a mortgage loan officer at Loan Factory (individual NMLS #2679443; company NMLS #320841), serving borrowers in Illinois, Minnesota and Wisconsin. Learn more at Mortgage Advisor Mark.

For general education only; not individualized loan, financial, tax or legal advice. Financing availability, rates, terms and underwriting depend on the borrower, property, lender and timing. Equal Housing Opportunity.

 
 
 

Comments


bottom of page